Market

The market for online casino games is characterized by rapid growth, increasing complexity and growing popularity. According to industry researchers, online casino constitutes 21 per cent of the total online gaming market and the gross gaming yield for 2010 is estimated to U$Bn 6,2 – up 13 per cent from 2009.

As the online gaming market matures, greater demands are being placed on product offerings in terms of complexity, entertainment value and availability. A consequence thereof is that significant investments have to be made in the organization not only to offer the latest in game development but equally in hardware and infrastructure to maintain the highest possible level of service.

Net Entertainment was one of the pioneers in online gambling and is today regarded as the leader in casino software development recognized for its high quality games, innovation and entertainment value. The uncompromised game quality is the result of a focus strategy founded in extensive RnD coupled with well over 45 years of industry experience.

Regulation

Many countries are today in the process of regulating online gambling which will enable operators to legally conduct their business locally and also market their services. Regulation extends the market potential with a great expected business upside for the operators and an important source of tax revenues for the governments.

Regulating online gambling will ensure that the industry adheres to a common regulatory framework for each jurisdiction to the benefit of the players. For the operators it will be imperative to work with reputable system suppliers which have the ability to adapt to each regulatory regime and which has the internal structures in place to pass the scrutiny of the regulatory bodies.

Net Entertainment has extensive experience from these types of activities having been licensed in Malta since 2005 but equally from the requirements placed on the company being publicly traded.