NetEnt | Better Gaming

Net Entertainment strikes partnership deal with online gaming operator Ladbrokes

Net Entertainment has signed a partnership agreement with one of the world’s
leading betting and gaming enterprises, Ladbrokes. Under the terms of the
agreement Net Entertainment will supply the operator with a selection of online
desktop and mobile games.

“We are very happy that Ladbrokes has selected Net Entertainment as supplier
for a selection of our best in class portfolio games to be distributed over
their online market channels. Ladbrokes is one of the most reputable operators
in the UK, and we are confident that our content will be well received by
Ladbroke’s player base,” comments Björn Krantz, Chief of GMO and MD Net
Entertainment Malta Ltd.

“Net Entertainment’s exposure in the UK has increased significantly over the
past year, which is in line with our strategic plan to build up a solid and
long term business venture together with our UK partners. Ladbrokes will
initially launch with a few of Net Entertainments best in class games, which
will gradually grow over time. This deal will further strengthen our position
in the UK, and solidifies the trust and confidence our partners have in our
operational, and technology leadership,” Krantz concludes.

“We have made clear our pledge to work with best-of-breed suppliers and Net
Entertainment certainly fits into this category,” Richard Poole, Head of
Product, Ladbrokes eGaming.

For additional information please contact;

Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd: Phone +356 79 88
47 34,

Elisabeth Lennhede, Communications Director, Net Entertainment: Phone +46 709
12 45 31,

About Net Entertainment

Net Entertainment is a premium supplier of digitally distributed gaming systems
used by some of the world’s most successful online gaming operators. The Net
Entertainment casino is a complete gaming solution comprising both a complete
management platform and a full suite of high quality games. Operators are
provided a customized casino that is easily integrated ensuring short time to
market and a cost efficient operation. Net Entertainment is listed on Nasdaq
OMX Stockholm (NET-B). More information about Net Entertainment is available at

About Ladbrokes plc

Ladbrokes is one of the world’s leading betting and gaming enterprises with
origins dating back to 1886. It is a market leader in retail bookmaking in the
UK, Ireland, Belgium and Spain where it operates a combined total of more than
2,700 betting shops. In total it employs over 14,000 people in Britain and over
15,000 in total. Ladbrokes offers thousands of betting markets on a daily basis
via the Internet, mobile Internet and telephone., the company’s online betting and gaming facility, currently has
in excess of 1,000,000 active customers. Betting is offered via 13 tailored
sites in nine different languages; supporting 17 currencies.

The site offers integrated array of sports betting and gaming services
available 24 hours a day, 365 days of the year. Ladbrokes is focused on
building its Digital capabilities to realise its vision of becoming a fully
e-enabled international betting and gaming business.