NetEnt | Better Gaming

Market Overview

H2GC has estimated the value of the global gambling market at EUR 406 billion (402) in 2019 using gross gaming revenue. Of this, around 88 percent (89) constituted landbased gambling, primarily state-owned lottery organizations with monopolies, land-based casinos and game halls. This means that only 12 percent of all gambling in the world occurred online. The corresponding figure for Europe was 25 percent. The market for online gaming has grown faster than the overall gambling market the past few years. In the past five years (2015–2019), online gaming grew annually by 10 percent, compared to only 2 percent for the total market. The global market for online casino was estimated to be EUR 13.6 billion for 2019, of which Europe represented 65 percent. In 2019, the market for online casino increased by 12 (8) percent, and the total gambling market by 1 (5) percent. Online casino growth in the past years has mainly come from the Live Casino segment.