The global online casino market size has been estimated at EUR 11.9 billion in 2018 (H2 Gambling Capital, February 2019). Europe accounts for 63 per cent of the global market, with the UK being the largest single marketplace. Mobile gaming continues to be a key factor in the development of the global online gaming market. In 2018, mobile gaming accounted for 41 percent of revenues on the global online market, up 39 percent on the previous year. The online gaming market continues to be driven by other macro trends like globalisation and digitalisation. There is a shifting trend towards re-regulation, which is opening the door to new geographical markets for online gaming.
Among suppliers, the online gaming market is dominated by a handful of companies. Most of these offer a broader product portfolio than NetEnt.
In 2018, NetEnt had an estimated global market share of 16 percent, and 25 percent in Europe, based on market data from H2GC.