NetEnt | Better Gaming

NetEnt Privacy Policy (EU)


 NetEnt respects the privacy of everyone who uses our website including its subpages (“Website”) and/or plays our casino games (“Games”) which can be played via customers of ours (“Operators”).

In this document we call the NetEnt group of companies “NetEnt Group”, and each NetEnt legal entity “NetEnt” or “us”/“we” and we call you (a visitor/user of our site or a player of our Games) “you”.

This document explains how we collect, process and store personal data belonging to you. “Personal Data” means information about you which can be used, on its own or together with other information, to identify you as a person.


“Controller” decides why and how Personal Data is processed. The Controller can ask another company to process the Personal Data on its behalf and as instructed by the Controller. That company then becomes a “Processor”.

This document only applies where a company in the NetEnt Group is Controller. The Operator is Controller for Personal Data collected through the Operator and in the Games when you play them via an Operator (ex. data you provide when you register as a player, transaction data etc.). In those cases, the Operator’s privacy policy applies.



Source of data Data Controller Purpose Retention How to stop collection or remove data Information you provide when you fill in forms on our Website (example: job application forms, attendance confirmations, subscription to news emails etc.)



NetEnt AB (publ.) Managing our relationship with you




Job applications stored 5 years.


Attendance confirmations removed associated with the closure of the event.


Emails unsubscribed;

30 days.

Send an email to


Unsubscribe yourself.



Emails from you Records of correspondence we have with you NetEnt AB (publ.) Contacting you (example: to respond to a question from you)



Processing of emails is necessary for the purposes of the legitimate interests pursued by NetEnt and emails will consequently be stored as long as NetEnt can claim lawfulness of such correspondence,

unless such interests could be deemed overridden by the interests or fundamental rights and freedoms of the data subject.

Send an email to Client area If you work for an Operator you may have access to our client area where we will save your work email, name, job telephone number and job title The NetEnt Group company with which the Operator has a contract Managing our relationship with the Operator you work for


For the duration of our contract with the Operator you work for You can remove or correct the information yourself in the Client area or send an email to



In addition to the purposes listed in the table, we may always use your Personal Data as required by law and regulation (example: to maintain and protect the gaming licenses of the NetEnt Group).



We share your Personal Data with third parties (for example, NetEnt Group companies or third-party suppliers) as follows:


  • When you have given your consent;
  • as necessary in order to provide the Website (example: third-party internet service providers);
  • as necessary in order to provide the Games (example: third-party hosting providers);
  • as necessary in order to communicate with you (example: third party email program providers);
  • to carry out your instructions;
  • in the circumstances where your data is on an anonymous and aggregated basis, meaning you could not be personally identified from it;
  • as permitted by law or regulation;
  • in order to comply with any legal obligation, in order to enforce or apply our terms and conditions or to protect the rights, property, or safety of NetEnt or the Operators (example: third-party gaming regulators); and
  • in the event that there is a sale of the assets of NetEnt or corporate restructuring, or as a result of a change of control of NetEnt or one of its group companies, or in preparation of any of these events. Any third party to which NetEnt’s assets are transferred will have the right to continue to use the Personal Data as set out in this document.

Except for these circumstances, we will not sell or share your information to any third party.



We may keep your Personal Data after we have stopped providing services to you if it is necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes and/or prevent fraud or abuse. We may also keep anonymized derivatives of your data for business analytics purposes where no automated decision making is involved.



Since the NetEnt Group is multinational, your Personal Data may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). The Personal Data may be hosted on servers outside EEA. Your Personal Data may be processed by staff operating outside the EEA who works for us, or for another company within the NetEnt Group, or for one of our suppliers.

We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this document when transferring the Data.



 We have appropriate technical and physical safeguards to protect your Personal Data against accidental or unlawful destruction or loss, modifications, unauthorised use, disclosure or access, and all other unlawful forms of processing.

Since the internet is not a completely secure environment we can’t guarantee that information you transmit via our Website or Games will not be accessed, disclosed, altered or destroyed by breach of any of our safeguards or otherwise. We will of course follow applicable rules and processes for notifying you if this should happen.



 By contacting us you can:

  • request a copy of the information that we hold about you
  • ask us to modify, correct or remove information
  • ask us not to use your Personal Data for marketing purposes



If you have any questions, complaints or comments about this document or our use of Personal Data contact us by email at

You can also complain to your local Data protection authority.



 The parent company in our group is NetEnt AB (publ), a Swedish company with organisation number 556532-6443 and registered address Vasagatan 16, 111 20 Stockholm, Sweden. NetEnt AB is in charge of

NetEnt Product Services Ltd is incorporated in Malta with organisation number C 38803 and registered address at The Marina Business Centre, Abate Rigord Street, Ta`Xbiex XBX 1120, Malta. NetEnt Product Services Ltd owns our games and is in charge of the data collected in play for fun mode on

Last updated on May 1st , 2018

© 2018 NetEnt Group