NetEnt | Better Gaming

Net Entertainment partners with Boylesports

Net Entertainment, is delighted to announce it has partnered with Boylesports,
Ireland’s largest independent bookmaker. Net Entertainment will deliver its
range of high quality gaming and casino content to Boylegames.com and
associated sites. The agreement strengthens Boylesports’ online games portfolio
and provides the Boylegames.com brand with some of the best-of-breed online and
mobile gaming content in the market.

Boylesports CEO, Keith O’Loughlin comments:

“We are innovating across all of our gaming verticals and that’s why we’ve
partnered with Net Entertainment; A company who have been producing some top
quality content in this space”.

Boylesports Head of Gaming, Ruairi Boyle comments:

“With the focus on delivering online, a top priority for us at Boylesports.com,
we identified Net Entertainment as an ideal partner to deliver that cutting
edge gaming experience that our customers demand. We see this as the start of a
long and fruitful partnership which should deliver real growth online and
across all platforms”.

Net Entertainment CEO, Per Eriksson comments:

“We are very excited to become Boylesports gaming and casino content partner
and this agreement further solidifies our position in the UK gaming market. Our
continued focus on portfolio excellence and technology leadership has
strengthened our position as the gaming industry’s market leading casino
provider, and I am confident that our games will be well received by
Boylesports.com players.”

For additional information please contact;

Per Eriksson, CEO Net Entertainment; Phone +46 8 57 85 45 00
per.eriksson@netent.com

or

Ruairi Boyle, Head of Gaming Boylesports; Phone +353 (0)86 040 3216
rboyle@boylesports.com

About Net Entertainment

Net Entertainment is a premium supplier of digitally distributed gaming systems
used by some of the world’s most successful online gaming operators. The Net
Entertainment casino is a complete gaming solution comprising both a complete
management platform and a full suite of high quality games. Operators are
provided a customized casino that is easily integrated ensuring short time to
market and a cost efficient operation. Net Entertainment is listed on Nasdaq
OMX Stockholm (NET-B). More information about Net Entertainment is available at
www.netent.com.

About Boylesports

Boylesports, Ireland’s most successful independent bookmaker, was established
in 1989 by John Boyle. In February 2011, Boylesports took over 17 new shops
from Celtic Bookmakers, saving 100 jobs, then later that year Boylesports saved
65 jobs with a strategic takeover of 15 William Hill shops. This greatly
enhanced our existing estate, bringing the total number of shops to 176
nationwide. This has helped to further solidify our position as the largest
independent bookmaker in Ireland. Boylesports Online takes this betting and
gaming expertise, established over the decades online, to innovate, market and
develop the best betting experience in the betting, casino, games, poker &
bingo market. Our customers are always our primary focus and we are committed
to continued investment in our services and facilities, giving customers the
very best possible Boylesports experience.