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Net Entertainment signs partnership agreement with online gaming operator William Hill PLC

Net Entertainment has signed a partnership agreement with one of the largest
and most reputable online gaming operators in the world, William Hill PLC.
Under the terms of the agreement Net Entertainment will supply William Hill
with a selection of top desktop and mobile titles.

“We continue to follow our growth strategy in the UK market, and I am very
excited that William Hill has selected Net Entertainment as supplier for a
selection of our best in class casino games to be distributed over their online
casino network,” comments Björn Krantz, Chief of GMO and MD Net Entertainment
Malta Ltd. “The agreement with William Hill solidifies the trust and confidence
our partners have in our operational and technical leadership. Both parties are
now working very close together to secure a successful integration and planning
for commercial launch and we are convinced that our games will be well received
by William Hill’s player base.”

“Net Entertainment is one of the leading suppliers of best in breed online
casino content in the market today, and we are fully committed to make sure we
can provide our player community with the very best experience, which now can
be further realized through our agreement with Net Entertainment. The agreement
will cover gaming distribution for all customer devices. William Hill are
committed to be leaders in mobile development and working with proven suppliers
like Net Entertainment will make our proposition even stronger,” comments James
Curwen, Director of Gaming, William Hill.

For additional information please contact;

Björn Krantz, Managing Director and Chief of GMO at Net Entertainment Malta
Ltd: Phone +356 79 88 47 34, bjorn.krantz@netent.com

Elisabeth Lennhede, Communications Director, Net Entertainment: Phone +46 709
12 45 31, elisabeth.lennhede@netent.com

About Net Entertainment

Net Entertainment is a premium supplier of digitally distributed gaming systems
used by some of the world’s most successful online gaming operators. The Net
Entertainment casino is a complete gaming solution comprising both a complete
management platform and a full suite of high quality games. Operators are
provided a customized casino that is easily integrated ensuring short time to
market and a cost efficient operation. Net Entertainment is listed on Nasdaq
OMX Stockholm (NET-B). More information about Net Entertainment is available at
www.netent.com.

About William Hill PLC

William Hill, The Home of Betting, is one of the world’s leading betting and
gaming companies, employing more than 17,000 people. Founded in 1934, it is now
the UK’s largest bookmaker with around 2,400 licensed betting offices that
provide betting opportunities on a wide range of sporting and non-sporting
events, gaming on machines and numbers-based products including lotteries.
William Hill Online (www.williamhill.com) is one of Europe’s leading online
betting and gaming businesses, providing customers with the opportunity to
access William Hill’s products online, through their mobile, by telephone and
by text services. William Hill US was established in June 2012 and provides
land-based and mobile sports betting services in Nevada, and is the exclusive
risk manager for the State of Delaware’s sports lottery. The Group acquired the
Sportingbet Australia business in March 2013, which is one of the leading
online corporate bookmakers in Australia, offerings sports betting products
online, by telephone and via mobile devices. William Hill PLC is listed on the
London Stock Exchange and became part of the FTSE100 in May 2013. The Group
generates revenues of over £1.2bn a year.